Design Philosophy

The Web is primarily about information he Web is primarily about information - about locating information. Rather than seeking to be dazzled or entertained, research repeatedly confirms the hunch that people use the 'Net primarily to locate and access information.

Therefore a Web Site's effectiveness can be measured in terms of the accessibility, usability and quality of information. If the Web is firstly about information, then a Web Site requires clarity in communicatation. To achieve this outcome Web Design company Info-Design Online:

Use text content which is succinct and readable (Short paragraphs with sub headings and dot points)
Colour schemes which don't dominate (dark text on white a background)
Download times which don't frustrate (Minimal graphics together with CCS for navigation)
Screen layouts which enhance the content (Essential information is visible without excessive scrolling)
Consistency across the Site which reduces uncertainty (Use of "PHP" server-side scripting)
Navigation schemes which minimise confusion (Clear description of what action every link/button will trigger)
Contact details visible on every page to enhance trust (Common page footer across whole site)
Feedback forms and information systems which are sophisticated yet user-friendly (Data-validation prior to submission).
Not using technologies or features that don't add benefits for visitors (eg animations & splash page presentations).

Taken together, these principles reflect the design philosophy that Info-Design Online has established over its years of web site construction. A design approach which has proved effective… a design approach which we believe clients value also.

Also see ‘Content First’ design approach and Design for Success