Ways to build your Web Site Traffic
The following is an article compliled by Graeme Morris, Manager of Info-Design Online.
Few Web Site owners don't desire greater numbers of visitors to their Sites! Search Engines can be an excellent way of building such traffic. Yet Search Engines are not the only way - or even necessarily the the best way - to market your Web Site in your particular market.
Consider the golden opportunities detailed below - and which of them you can apply to your business Site. Ask of each; How can my business take hold of this opportunity as one productive tool in our marketing "tool box" ?
Also remember, the driving factor behind people looking for you online is some motivating need they feel. And once on your Site, visitors need an identifiable "call to action." In other words, something to move them to push the "Order now!", the "Enquire", "Subscribe Here!" or the "Request Information" button.
So, in seeking more traffic for your Web Site, think of ways to:
- Bring into focus the viewer's need
- Move the the visitor another step towards meeting that need
- Initiate an identified response
Opportunities to put your URL (Web Site Address) "out there"
- Audit all of your printed materials:
- Business stationery
- Business Cards
- Statements
- Invoices
- Receipts
- With Complements
- Review all marketing materials
- Phone Directories
- Trade Directories
- Promotional Flyers
- Brochures
- Catalogues
- Print Advertising
- Radio Ads
- "On Hold" Message Scripts
- Packaging
- Delivery Documents
- Reconsider all your signage:
- Shop Front
- Front Office
- Billboards
- Trade Show Displays
- Company Vehicles
- Banners
- Illuminated Signage
- Consider the possibilities of Promotional Materials (giveaways)
- Pens
- Stickers
- Fridge magnets
- Bookmarks
- Look at your sponsorship involvement - how can your URL be added to sponsorship acknowledgements, ads or public displays?
- Employees! Consider how your employees can be part of promoting your Online services/resources. Allow each one to look over your Site - to be aware of its content presentation and page arrangement. Train them on the most effective ways of referring people to the site.
Keep your eyes open to what others in your market are doing on, and with, their Web Sites.
Remember, much of what should be obvious in marketing is not! So, look again at your business and what has been done to market your online investment. Focusing on what has been overlooked, get your message "out there"!
Thoughts compiled by Graeme Morris, Manager of Info-Design Online Pty Ltd.
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